How did the advertisers of the past sell electric corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advert...

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines th...

The multiple, in its relations with art and industry, is the starting point for an investigation into the evolution of jewelry design. In going beyond an obsolete notion of industrial serial production, contempo¬rary jewelry stands out as a highly in...

Colour has multiple functions that differ from those of other design elements such as shape, texture and form, as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design. C...

In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people w...

Following the huge demand in contemporary societies to decorate homes in a "green" style, this book offers a more environmentally conscious approach to design and production processes by presenting a wide range of eco furniture products made with nat...

What are illusions? Illusions trick you into perceiving something differently from how it actually exists, so what you see does not correspond to physical reality. While scientists and doctors are studying how pathological illusion arises, our excell...

Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Interactive graphics can be found in books, brochures, posters, packaging, and albums. "Playful Grap...

In the mid-1960s, reacting to contemporary social and political upheaval, young Italian architects and designers began developing a new style that openly challenged Modernism. Known as "Radical design," this movement probed possibilities for visually...

Karl Gerstner's work is a milestone in the history of design. Designing Programmes is one of his most important works: in four essays, the author provides a basic introduction to his design methodology and suggests a model for design in the early day...