This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all as...

Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyze vis...

How did the advertisers of the past sell electric corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advert...

For sale in Balkans only! What is Void? It is an oriental aesthetic tradition. Also it is a modern style popular in art and design since the 1960s, namely minimalism. The aesthetics of void helps extract the essentials, maximize functionality, and...

For sale in Balkans only! Proportion as a basic element in the field of design has been widely studied. Taking mathematical theories, the golden ratio, and sequence principles into consideration in design and art often helps improve visual aestheti...

Visual anatomy books have been a staple of medical practice and study since the mid-sixteenth century. But the visual representation of diseased states followed a very different pattern from anatomy, one we are only now beginning to investigate and u...

The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice – from product design via signaletics and graphic...

Not for sale in Estonia! "Vital Art Nouveau 1900" presents a selection of the most outstanding works of Czech and European Art Nouveau style from the collection of the Museum of Decorative Arts in Prague, all of which are on permanent display at th...

Any scientist or engineer who communicates research results will immediately recognize this practical handbook as an indispensable tool. The guide sets out clear strategies and offers abundant examples to assist researchers – even those with no previ...

Vaughan Oliver is an influential member of the small group that changed the face of British graphics in the 1980s. Designed by Oliver himself, and written by Rick Poynor, this book illustrates the his intensely visual and emotive work in detail for t...