Optical Illusions in Graphic Design

Shaoqiang Wang

What are illusions? Illusions trick you into perceiving something differently from how it actually exists, so what you see does not correspond to physical reality. While scientists and doctors are studying how pathological illusion arises, our excellent designers are also working on how to trick your eyes with graphic illusion! It's unbelievable to see how simple elements create extraordinary effects that attract your attention, make you doubt, and fall for their "tricks". Waves and mazes formed by simple lines, overlapping images that cannot count the layers, stereoscopic vision from graphic to space, you will experience what optical illusion is in this book with your own eyes! Be prepared, and welcome to the "dizzyland!"

About the Author

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor, whose focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.

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