In a country with millions of cat owners, it's not unusual to find felines in coffee shops, hotel lobbies, and museums; being taken for stroller rides; or even serving as train stationmasters. But how did this cat mania start? Why does it continue to...

Showcasing Japan's astonishingly varied culture of cute, this volume takes the reader on a dazzling and adorable visual journey through all things kawaii. Although some trace the phenomenon of kawaii as far back as Japan's Taisho era, it emerged mos...