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Performing Arts
Cycle A Practical Approach to Managing Arts Organizations
Kaiser Michael M., Egan Brett E.
ISBN: HB: 9781611684001, University of Chicago Press, Brandeis University Press, September 2013
212 pp., 22.8x15.2 cm
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing c...
HB:
£24,00
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