art, academic and non-fiction books
publishers’ Eastern and Central European representation

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Simplicity The Appeal of Minimalism in Graphic Design (New Edition)
ISBN: PB: 9788417412715, Hoaki, November 2020
240 pp., 28.5x21 cm, fully illustrated in colour
Minimalism emphasizes extreme simplicity of form. By reducing the number of graphic elements, the strength of each element is enhanced. Or, as Mies van der Rohe famously said, "Less is more". Known for their simple and unassuming rules, the Nordic an...
PB:
£27,99
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Typography for Screen Type in Motion (Second Edition)
ISBN: HB: 9788417084134, Hoaki, September 2020
240 pp., 28.5x21 cm, fully illustrated in colour
"Typography for Screen" features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and informatio...
HB:
£39,99
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Optimum Type Custom Typography Design and Application
ISBN: HB: 9788417656249, Hoaki, July 2020
240 pp., 28.5x21 cm, fully illustrated in colour
When we read, our brain is decoding a series of abstract sym- bols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type...
HB:
£39,99
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Pattern Euphoria New Designs for Home Interiors and Fashion (New Edition)
ISBN: PB: 9788417412722, Hoaki, June 2020
240 pp., 28.5x21 cm, fully illustrated in colour
The patterns collected in this book, which have been created by talented designers from all over the world, are inspired by botanic shapes, the animal kingdom, geometry or abstract forms. The book presents the work of fifty designers who specialize i...
PB:
£27,99
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Color Code Graphic Design, Branding and Identity 
ISBN: PB: 9788417412302, Hoaki, February 2020
240 pp., 28.5x21 cm, fully illustrated in colour
Colour has multiple functions that differ from those of other design elements such as shape, texture and form, as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design. C...
PB:
£29,99
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Optical Illusions in Graphic Design 
ISBN: PB: 9788417412296, Hoaki, February 2020
240 pp., 28.5x21 cm, fully illustrated in colour
What are illusions? Illusions trick you into perceiving something differently from how it actually exists, so what you see does not correspond to physical reality. While scientists and doctors are studying how pathological illusion arises, our excell...
PB:
£29,99
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Playful Graphics Unexpected Graphic Design
ISBN: HB: 9788417412203, Hoaki, February 2020
240 pp., 28x21 cm, fully illustrated in colour
Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Interactive graphics can be found in books, brochures, posters, packaging, and albums. "Playful Grap...
HB:
£29,99
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Indie Type Typefaces and Creative Font Application in Design 
ISBN: HB: 9788417084127, Hoaki, October 2019
240 pp., 28.5x21 cm, fully illustrated in colour
This book includes a series of typefaces selected by their innovative, aesthetic, or adaptable approach, including a representation of their use in different international projects. It also features a series of interviews to 5 representative typeface...
HB:
£39,99
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Delicious Branding and Design for Cafes, Patisseries and Chocolate Boutiques
ISBN: HB: 9788417084042, Hoaki, August 2019
240 pp., 29.3x21.8 cm, fully illustrated in colour
"Delicious" focuses on the visual identity of the sweetest places in the world: chocolate boutiques, bakeries and confectionaries, and coffee shops. Even though it would seem easy for these kinds of businesses to establish a connection with customers...
HB:
£39,99
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Display Art Visual Merchandising and Window Display
ISBN: HB: 9788417084011, Hoaki, August 2019
240 pp., 29.3x21.8 cm, fully illustrated in colour
"Display Art" features examples of visual merchandising and window design by art directors, graphic and window designers across the globe, in an impressive selection that showcases sophisticated projects and also also simple, minimal and highly creat...
HB:
£39,99
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