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Design
Helvetica Homage to a Typeface
Muller Lars
ISBN: PB: 9783037780466, Lars Muller Publishers, January 2009
256 pp., 16x12 cm, 400 illus.
In 1957, Swiss typographer Max Miedinger came up with "Haas Grotesk". Renamed Helvetica after 1960, this typeface went on to become one of the world's most used typefaces ever. It embodies the myth of Sachlichkeit, propagated at the time by Swiss Typ...
PB:
£15,00
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Design
Helvetica Forever Story of a Typeface
Muller Lars, Malsy Victor
ISBN: HB: 9783037781210, Lars Muller Publishers, January 2009
160 pp., 26x19 cm, 150 illus.
Designed in 1957, the Helvetica font is an icon of swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of express...
HB:
£25,00
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