Unpack Me!

New Packaging Design

Shaoqiang Wang

As brands of every kind compete in drawing attention to their products, packaging design is becoming an increasingly important skill. This book offers an in-depth accountof this exciting sector of the design world. This book presents a rich selection of cutting-edge concepts in packaging design through showcasing a wide variety of projects. The presentation and look of a product or brand can instantly upgrade its image and be the difference between a sales hit and a flop. This book offers some of the ways packaging design can be used to help a product stand out.

About the Author

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor, whose focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.

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