Set Design For Printed Matter
A New Approach to Graphic Design
"Set Design For Printed Matter" explores the endless possibilities and powerful impact of using the materials and techniques of set design in graphic design elements. From editorial projects, posters, and flyers to illustrations for magazines or advertising campaigns, this inspirational volume features a variety of playful international projects by the most respected professionals in the field. The works featured are sure to inspire graphic designers to conceptualize, create, and innovate. In an era of ubiquitous digital images, handmade designs carry unexpected force and creativity. Set design is more than prop building; it is a combination of craftsmanship, creativity, and styling in which textures, colors, and shapes all play a part in creating an image that conventional graphic design techniques simply cannot achieve. By deploying complex paper techniques
and materials as well as an infinite variety of objects, the results create a world in which imagination and reality overlap unexpectedly. Projects by SNASK, PRIM PRIM, Carolin
Wantzek, Cris Wiegandt, Christian Ashton, Amy Harris, Reflex Agency, Anna Lomax, Jean Michel Bertin, Hernan Paganini, Fabrica, Jess Bonham, among many others.
About the Author
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor, whose focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.
