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ISBN: PB: 9783593392639

University of Chicago Press, Campus Verlag

March 2011

390 pp.

21.2x14 cm

PB:
£48,00
QTY:

Categories:

Politics of Corporate Social Responsibility

The Rise of a Global Business Norm

Bringing together the fields of sociology, political science, and management and organization studies, Ursula Muhle offers in this unique volume an authoritative overview of corporate social responsibility (CSR). Muhle first considers the origins of CSR during the 1970s, highlighting the various approaches to CSR and explaining its early shortcomings. She then turns to the United Nations Global Compact and the Global Reporting Initiative to investigate why, since the mid-1990s, CSR has been on the rise. Finally, Muhle employs several case studies as well as interviews with business executives and politicians to illustrate why businesses worldwide now view CSR as a key component to their success".The Politics of Corporate Social Responsibility" will be welcomed by scholars and CSR practitioners alike.

About the Author

Ursula Muhle is managing director of the Graduate School of Information Science in Health at Technische Universitat Munchen.