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Military
Guerrilla Marketing Counterinsurgency and Capitalism in Colombia
Fattal Alexander L.
ISBN: PB: 9780226590646, ISBN: HB: 9780226590509, University of Chicago Press, December 2018
304 pp., 22.8x15.2 cm, 33 halftones
Brand warfare is real".Guerrilla Marketing" details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on whi...
PB:
£21,00
QTY:
HB:
£62,00
QTY:
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