Sustainable Jewellery

Principles and Processes for Creating an Ethical Brand

Fettolini Jose Luis

In jewellery, the new consumer trends are demanding products that are crafted, personal, and created with respect to the environment. This implies a sustainability strategy that takes into account the entire supply chain, from the extraction of metals to the packaging materials. Sustainable jewellery contains all the aspects that are necessary to know in order to start the path towards sustainability in the jewellery business, from the traceability of gems and metals, to the impact of the processes of purification, smelting, polishing, etc., and the ways to work with certified materials. The book includes case studies and interviews with international designers and firms who started the challenge of creating jewellery from an ethical and responsible perspective. With an introduction written by the jeweller and activist Greg Valerio, this book is a unique and essential guide for all those designers who want to bring their jewellery firm to a way that is ethical and respectful of the environment.

About the Author

Jose Luis Fettolini is a jewellery designer and creative director with extensive professional experience. He has worked with large firms in the jewellery and fashion sectors. In the field of education, he collaborates with the prestigious Istituto Europeo di Design in Barcelona and runs Workshop R2, his own training platform, from which he teaches courses and seminars on design, brand creation and sustainability in the field of jewellery. As collaborator of the Fairmined certification, he has advised artisans and mining communities on commercial development and entrepreneurship.

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