Logograma

Logo Design for Dynamic Identities

Shaoqiang Wang

By varying its logo, an organization can create a brand which is vivid, fresh and expressive. Infinite possibilities are unleashed through the vitality of the dynamic logos featured in this book. Each project highlights the secrets to successfully making changes in logo colors, form and typography, and also demonstrates the visual impact such changes have on audiences and on the potential offered by adaptation in quickly changing and competitive environments. This book presents the dynamism of logo design and the ways in which it constantly evolves and adapts to new realities.

About the Author

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor, whose focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.

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