Strategy

Navigating the Complexity of the New World

Malik Fredmund

In "Strategy", Fredmund Malik once again offers executives in the business world the tools they need to lead their companies. Exploring the technological innovations that have revolutionized business, Malik outlines the problems confronting companies in this novel era. He then discusses the many effective cybernetic systems for strategic navigation and the patterns of transformations to come, along with the economic dynamics that will accompany them. The book also lays out the revolutionary new methods that allow businesspeople around the world to master these new strategies with precision, ease, and unprecedented speed.

About the Author

Fredmund Malik is the founder and chairman of an institution carrying his name, which is now the leading center on the management of complex systems, with offices in St. Gallen, Zurich, Vienna, Berlin, London, Toronto, and Beijing.

Back to the list of books