art, academic and non-fiction books
publishers’ Eastern and Central European representation

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Simplicity The Appeal of Minimalism in Graphic Design (New Edition)
ISBN: PB: 9788417412715, Hoaki, November 2020
240 pp., 28.5x21 cm, fully illustrated in colour
Minimalism emphasizes extreme simplicity of form. By reducing the number of graphic elements, the strength of each element is enhanced. Or, as Mies van der Rohe famously said, "Less is more". Known for their simple and unassuming rules, the Nordic an...
PB:
£27,99
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Typography for Screen Type in Motion (Second Edition)
ISBN: HB: 9788417084134, Hoaki, September 2020
240 pp., 28.5x21 cm, fully illustrated in colour
"Typography for Screen" features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and informatio...
HB:
£39,99
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Food Futures Experimental Food Design (Second Edition)
ISBN: HB: 9788417412319, Hoaki, August 2020
264 pp., 22.5x21 cm, fully illustrated in colour
Today, food is art and necessity, tradition and future, hope and concern. The preservation of our planet is closely related to how we, as its inhabitants, learn to reexamine and transform our eating habits. Almost simultaneously, food has become an e...
HB:
£22,50
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Urban Interventions Design Ideas for the Public Space
ISBN: HB: 9788417084141, Hoaki, August 2020
240 pp., 28.5x21 cm, fully illustrated in colour
Urban interventions establish strong links between the social and spatial spheres of cities, giving place to interactions by which art and architecture make use of public spaces. "Urban Interventions" presents a rigorous selection of projects that ha...
HB:
£39,99
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Optimum Type Custom Typography Design and Application
ISBN: HB: 9788417656249, Hoaki, July 2020
240 pp., 28.5x21 cm, fully illustrated in colour
When we read, our brain is decoding a series of abstract sym- bols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type...
HB:
£39,99
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100 Ways to Draw a Bird or How to Make a Living from Illustration
ISBN: PB: 9788417656188, Hoaki, July 2020
224 pp., 24x17 cm, fully illustrated in colour
Illustration is applied imagination. But this book is not only about illustration, though it does contain illustrations – lots of them. But there's more. This book examines the profession of illustrator, from the vexing subject of money to the questi...
PB:
£22,50
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Pattern Euphoria New Designs for Home Interiors and Fashion (New Edition)
ISBN: PB: 9788417412722, Hoaki, June 2020
240 pp., 28.5x21 cm, fully illustrated in colour
The patterns collected in this book, which have been created by talented designers from all over the world, are inspired by botanic shapes, the animal kingdom, geometry or abstract forms. The book presents the work of fifty designers who specialize i...
PB:
£27,99
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Color Code Graphic Design, Branding and Identity 
ISBN: PB: 9788417412302, Hoaki, February 2020
240 pp., 28.5x21 cm, fully illustrated in colour
Colour has multiple functions that differ from those of other design elements such as shape, texture and form, as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design. C...
PB:
£29,99
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Optical Illusions in Graphic Design 
ISBN: PB: 9788417412296, Hoaki, February 2020
240 pp., 28.5x21 cm, fully illustrated in colour
What are illusions? Illusions trick you into perceiving something differently from how it actually exists, so what you see does not correspond to physical reality. While scientists and doctors are studying how pathological illusion arises, our excell...
PB:
£29,99
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Playful Graphics Unexpected Graphic Design
ISBN: HB: 9788417412203, Hoaki, February 2020
240 pp., 28x21 cm, fully illustrated in colour
Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Interactive graphics can be found in books, brochures, posters, packaging, and albums. "Playful Grap...
HB:
£29,99
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