art, academic and non-fiction books
publishers’ Eastern and Central European representation

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Simplicity The Appeal of Minimalism in Graphic Design (New Edition)
ISBN: PB: 9788417412715, Hoaki, November 2020
240 pp., 28.5x21 cm, fully illustrated in colour
Minimalism emphasizes extreme simplicity of form. By reducing the number of graphic elements, the strength of each element is enhanced. Or, as Mies van der Rohe famously said, "Less is more". Known for their simple and unassuming rules, the Nordic an...
PB:
£27,99
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New Sctructural Packaging Gold (Second Edition)
ISBN: HB: 9788417412494, Hoaki, October 2020
408 pp., 20x18 cm, fully illustrated in colour
This revised second edition, which includes ground-breaking new projects, contains stunning and innovative designs that reveal the incredible possibilities of packaging design. The book comes with to copyright free vector-based templates and dielines...
HB:
£34,99
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Art of Folding Volume 2: New Techniques and Materials. Fashion, Architecture, Interiors and Product Design (New Edition)
ISBN: PB: 9788417412326, Hoaki, October 2020
176 pp., 22.5x24.5 cm, richly illustrated
The art of folding is traditionally seen purely in terms of origami and structures in paper, today it is used in many creative fields: design, architecture, industry, furniture, clothes, jewels... These new domains are accompanied by a wide range of...
PB:
£22,50
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Typography for Screen Type in Motion (Second Edition)
ISBN: HB: 9788417084134, Hoaki, September 2020
240 pp., 28.5x21 cm, fully illustrated in colour
"Typography for Screen" features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and informatio...
HB:
£39,99
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Food Futures Experimental Food Design (Second Edition)
ISBN: HB: 9788417412319, Hoaki, August 2020
264 pp., 22.5x21 cm, fully illustrated in colour
Today, food is art and necessity, tradition and future, hope and concern. The preservation of our planet is closely related to how we, as its inhabitants, learn to reexamine and transform our eating habits. Almost simultaneously, food has become an e...
HB:
£22,50
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Optimum Type Custom Typography Design and Application
ISBN: HB: 9788417656249, Hoaki, July 2020
240 pp., 28.5x21 cm, fully illustrated in colour
When we read, our brain is decoding a series of abstract sym- bols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type...
HB:
£39,99
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Pattern Euphoria New Designs for Home Interiors and Fashion (New Edition)
ISBN: PB: 9788417412722, Hoaki, June 2020
240 pp., 28.5x21 cm, fully illustrated in colour
The patterns collected in this book, which have been created by talented designers from all over the world, are inspired by botanic shapes, the animal kingdom, geometry or abstract forms. The book presents the work of fifty designers who specialize i...
PB:
£27,99
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Visual Merchandasing and Display Best Practices for Window Displays and Store Designs
ISBN: PB: 9788417656065, Hoaki, June 2020
240 pp., 29.4x20.8 cm, fully illustrated in colour
This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all as...
PB:
£29,99
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Color Code Graphic Design, Branding and Identity 
ISBN: PB: 9788417412302, Hoaki, February 2020
240 pp., 28.5x21 cm, fully illustrated in colour
Colour has multiple functions that differ from those of other design elements such as shape, texture and form, as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design. C...
PB:
£29,99
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Design It Emotional Emotions in Graphic Design and How to Spark Them 
ISBN: PB: 9788417656027, Hoaki, February 2020
184 pp., 24.8x18.7 cm, fully illustrated in colour
In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people w...
PB:
£22,50
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