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ISBN: PB: 9788416851782

Hoaki

November 2018

240 pp.

28.5x21 cm

richly illustrated

PB:
£24,99
QTY:

Categories:

New Signage Design

Connecting People and Spaces

This book is a selection of projects from across the world in which the graphic signage system stands out not only for its meticulous form but its unmistakable illustrative function. Public spaces where a large number of people need to find their way such as auditoriums, airports, museums, hotels, shopping centers and offices require a good orientation system to handle and facilitate the circulation of these people, in addition to ensuring easy accessibility. Signage must achieve this objective to ensure the result is effective, intelligible to everyone and aesthetically pleasing at the same time. Matters such as scale, volume, position, colors and materials used to build the signage will be determined by the type of equipment or office while graphic communication elements will reflect and be adapted to the client s identity. Symbols, fonts, pictograms, arrows, optical effects and other resources are used here in a multitude of surprising, suggestive and varied ways that will not fail to grab readers attention, presenting them with an extensive range of ideas in which to find inspiration.

About the Author

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor, whose focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.